ABOUT
Who We Are
Prana is a full outsource marketing agency, established in 2010, by Jainita Khatri. Prana was conceptualised to achieve two goals – to deliver high quality end to end marketing solutions that delight and inspire customers, and to create a work environment to suit creatives to deliver their best, including new mothers who required flexibility to work on weekends and evenings. Using analytics, market insights, and consistently innovating in an ever changing world, our agile practices were all about the customer. Our approach is to capture market insights to build strategy, transform strategy into execution, and then deliver results. Simply. Effectively. Methodically.
Prana was established in Johannesburg, South Africa, but grew to serve clients in Zimbabwe, Ghana, Nigeria, the UK, USA, Canada and Australia. Prana currently operates out of South Africa and Australia.
Why Prana?
What We Do – Our Reason to be
Prana is all about Marketing for good, and business for good. We work with purpose and a strong sense of integrity and commitment to the earth and all she gives us.
Marketing for Good
A philosophy established in 2011, to do business while doing business.
Our Guiding Principles
PASSION
We are driven by passion for excellence in all that we do. We strive to continually improve and grow.
PURPOSE
Our purpose is to deliver excellence in service and execution to our clients and partners. The focus is equally on a quality process and measurable results.
PROMISE
Our promise and commitment is to grow our business and our partners’ and clients’ businesses to the highest extent possible and to serve the earth well in the process.
PRINCIPLE
We work on principles of integrity, honesty, trust and open communication. “We say what we mean and we mean what we say”.
PROFIT
We work with a mindset of cost-minimization, and sales maximization. Growing profit is key.
PEOPLE
People are key in what we do. We strive to build shared goals with employees, associates, partners and clients creating winwin opportunities and solutions.
The Prana Way
Designed as a model of excellence in operation, we apply this among various other business and marketing models to deliver science led, tailored solutions. Contact us to chat more about how this can impact your business positively.
Integrated Marketing
- Product
- Packaging
- Messaging
- Media
- Digital
- Website
- PR
- Communication
- Distribution
Think. Feel. Do
- Interative
- Emotional
- Action
- Orientation
Moments of Truth
Zero Moment
when you first discover online
First Moment
when you see the product on shelf
Second Moment
when you use the product (promise)
Testimonials
HOW CAN WE HELP YOU
Reach out, lets meet over a coffee or zoom. Book a free discovery call.
