Articles

Eight Tools to Create Project Plans and Deliver Marketing Success

Anyone with a business strives for success but not everyone systematically implements the project plan tools which are readily available to assist with marketing. This may be because many of...

Do You Need a Business Plan or a Project Plan?

As a Management Consultant I see clients who come to us for the sole purpose of a creating a project plan, particularly in the e-commerce and living services space, but...

Successful Brands: Leading, Challenging and Exploring

Coca-Cola dividing their products into three categories – leaders, challengers and explorers is a good way of defining the future of any brand. Those who are successful need to be...

7 Customer Engagement Strategies That Marketers Can’t Omit

Customer engagement today is very different than that of the past. Today, people have a lot of choices when it comes to the number of interaction mediums due to the...

Prana Brand and Logo Handbook 2021

A brand is a promise into which consumers buy. A brand is an ideal, a unique message that is wrapped around a product and service. It conjures up feelings and emotions in it’s...

Corporate ID and Marketing: What is it and why does it matter?

Corporate identity makes up the physical look of a brand, it is a combination of colour schemes, graphic and verbal techniques, designs, words and other elements that an organisation employs to make a visual...

Phygital: The New Retail Marketing Playground

Physical merged with digital, that’s where the term phygital comes from. It’s a marketing and retail description, but you’ll find a world of phygital art out there too.  Omni-channel marketers should be...

6 Ways Marketing in 2019 Prepared Us for 2020

Doing a marketing overview for 2019 is a little like asking, ‘How long is a piece of string?’  Every area of selling – from platforms to tools – is buzzing...