They say picture is worth a thousand words, so what better way to paint your brand in beautiful, creative ways than with Instagram. This is one of the most fast developing social media platforms in South Africa, and according to World Wide Worx and Fureware’s SA Social Media Landscape for 2016, it has more than doubled its user numbers from 1.1 million in 2014 to 2.68 million in 2015.
Here is why this platform is a must-have for brands this year:
It’s already tried and tested by major SA brands
According to the World Wide Worx study, at least 42% of major brands in South Africa are planning to use Instagram in the coming year. This follows massive success on the platform from brands such as Mercedes Benz and Mr Price. You cannot afford to fall behind this major trend, so get snapping and ready to wow the world with your creativity!
It is an opportunity to add personal insight into your brand and what you do
Human beings are by nature most attracted to things that tell a story, move the heart or give them a look into the behind the scenes of things that they already know and love. With Instagram you can add a little soul to your business and let your customers into the world of your brand in a creative and personal way.
It’s true – you don’t have to be a professional photographer to make this happen!
Not all of us are professional photographers and enjoy just wondering at awe-inspiring images of those of us who are. But with Instagram you have an opportunity to release some of that hidden creativity with a wide variety of filters, background, text options and stickers. This really is a platform that is just as enjoyable and fun for you as it is for your customers!
It’s incredibly easy to use and highly accessible on smart phones
Instagram is by nature largely driven through mobile devices; in fact the one down-side of the application is that it is not very user-friendly on laptops or desktop devices. However, this is essentially because Instagram is meant to be spontaneous – a quick snap while you are out and about, at your desk, in the office or workshop, or even using your favourite product. The good news is that most South African consumers access social media platforms on their mobile devices so your beautiful pictures are just a button away at all times of the day.
Instagram is an opportunity to tell your brand’s story in a unique and creative way, by bringing your customers along for the ride. It’s interactive and fun and a way to engage the world in something that we all understand – imagery. Happy snapping!