Machine learning and marketing automation – What is Machine Learning?

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.

Consumer marketing research and why does it matter?

Consumer marketing research is market research in which the preferences, motivations, and buying behavior of the targeted customer are identified through direct observation, mail surveys, telephone or face to face interviews, and from published sources (such as...

Winning at the First Moment of Truth

The Relevance in African Markets For many years Procter and Gambles “The First moment of truth marketing” has led the way for brands all over the world in their decision-making process around consumer packaged goods on shop shelves.   The First Moment of Truth is by...

Shopper marketing tactics to win in-store

  Broadly defined, “A shopper is the person that buys the product or service but does not always make the decision to purchase”.   We need to understand the science behind the decision to purchase and the purchase in order to engage in a meaningful way, and ultimately...

4 Shopper marketing Tools that drives Sales

Shopper marketing has in the last decade increased it influence in the path to purchase, which is the journey a person makes from awareness to purchase of the product. Part of the reason for this movement is that there are so many different ways to grab attention and...

Moments of Truth in Marketing

Procter and Gamble coined the Moment of Truth concept in marketing, and it has come to be a very powerful means of explaining how one connects a brand to a customer. But what is it, and how does it apply to your business? In the consumer purchase decision tree, a...