4 Shopper marketing Tools that drives Sales

Shopper marketing has in the last decade increased it influence in the path to purchase, which is the journey a person makes from awareness to purchase of the product. Part of the reason for this movement is that there are so many different ways to grab attention and...

Moments of Truth in Marketing

Procter and Gamble coined the Moment of Truth concept in marketing, and it has come to be a very powerful means of explaining how one connects a brand to a customer. But what is it, and how does it apply to your business? In the consumer purchase decision tree, a...