A brand is a promise into which consumers buy. A brand is an ideal, a unique message that is wrapped around a product and service. It conjures up feelings and emotions in it’s users which  if built well, can enhance the purchase experience.A brand stands for something to which the consumer can relate or aspire.
Download this Prana developed resource to understand brand strategy and logo design for business.  

Prana Brand and Logo Handbook 2017 – Web Download

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