Machine learning and marketing automation – What is Machine Learning?

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.

What is Omni-Channel Marketing

Is Omni-Channel another buzz word? No, it’s actually been around for ever, just applied fractionally and therefore not very well.  People have busy lives and are subjected to many messages of influence, both subtle and overt, through-out the day.  There are also...