Machine learning and marketing automation – What is Machine Learning?

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.

Marketing for good

Marketers and brand developers are often cited as “selling things” and creating demand to place products in consumers’ hands when they do not necessarily need it.   Consumerism in today’s society is incredibly high in affluent societies and there is no longer a clear...

Customer Relationship Management

Customer Relationship Management is the relationship between a seller and buyer. It is a holistic process of identifying, attracting, differentiating and retaining customers. The process involves all members of a company to form a culture of relationship building....

5 Marketing Trends to be aware of in 2017

If you don’t have a social media strategy for the year as yet, now is a good time to start and if you do have one, it’s important to know what’s coming up to ensure that you're allocating your time and efforts appropriately. Planning for the year is on top of the list...

10 steps to create a customer journey map

A customer journey map is a visual representation of the experience customers have with your brand. A customer journey is not as simple as you offering something and your customers buying it. Customer journeys are complex and in today’s integrated and...

The Online South African Woman

An infographic focused on women, both in terms of Online Behaviours and Shopping Behaviours. Learn about the online woman and understand the consumer to benefit your business. Here's some insights on the South African female market.