Enable Digital

The Social Media Competitive Edge

Something that can be counted on is that social media is not going anywhere and it is a reliable place to reach customers.  A constant gardner approach - The so-called profile of intelligence - Gardner (1991), should be adopted with social media, remaining attentive...

Building Customer Equity in a Digital World

Brand equity is built over time and intentional strategic effort.  It is the value associated with a brand that is an indication of the return a brand owner can derive as compared to other brands.  Consumers of the product develop a value perception, which can also be...

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