Customer Relationship Management

Customer Relationship Management is the relationship between a seller and buyer. It is a holistic process of identifying, attracting, differentiating and retaining customers. The process involves all members of a company to form a culture of relationship building....

Why Email Marketing is Essential for Business Today

Email marketing has become a booming business solution for company’s strategic approach to direct marketing. We can now see the transition in traditional marketing through interactions in email, social media and analytical integrations. Email marketing has become the...

A 10 Step start to CRM for small businesses

For businesses starting off a customer relationship management (CRM) system, it can be difficult keeping track of your customers and prospects at first. One thing is for sure, that effective customer relationship management comes with much attention to detail, knowing...