The Online South African Woman

The Online South African Woman

An infographic focused on women, both in terms of Online Behaviours and Shopping Behaviours. Learn about the online woman and understand the consumer to benefit your business. Here’s some insights on the South African female market. Download Infographic...
Brand and Logo Guide

Brand and Logo Guide

A logo represents a brand and therefore careful thought should be devoted to how it is constructed.  It should visually represent the essence of a brand.  Be cautious not to replicate well known designs as a logo represents the uniqueness of what your business or...
Building Customer Equity in a Digital World

Building Customer Equity in a Digital World

Brand equity is built over time and intentional strategic effort.  It is the value associated with a brand that is an indication of the return a brand owner can derive as compared to other brands.  Consumers of the product develop a value perception, which can also be...
Social Media

Social Media

Did you know that over 11 million South Africans are active on Facebook?  Did you know that YouTube is the fastest growing social network today?  Strong and effectively managed social media is essential for brands in 2015. Download this Prana developed resource for...
Customer Acquisition and Retention

Customer Acquisition and Retention

Customer acquisition is important for successful business, but customer retention is essential.  Retained and loyal customers are brand advocates, spur continued innovation and development. Download this Prana developed resource to understand how the two interrelate...
Business to Business Marketing 101

Business to Business Marketing 101

Business to business (B2B) marketing is a key driver of strong customer relationship marketing.  How well do you connect with your clients, and do you know what influences and impacts their decisions to work with you. Download this Prana developed resource to help you...