A logo represents a brand and therefore careful thought should be devoted to how it is constructed. It should visually represent the essence of a brand. Be cautious not to replicate well known designs as a logo represents the uniqueness of what your business or brand has to offer.
Brand and Logo Guide – Web Download
Brand equity is built over time and intentional strategic effort. It is the value associated with a brand that is an indication of the return a brand owner can derive as compared to other brands. Consumers of the product develop a value perception, which can also be assisted by clever marketing campaigns.
Building Customer Equity in a Digital World – Web Download
Did you know that over 11 million South Africans are active on Facebook? Did you know that YouTube is the fastest growing social network today? Strong and effectively managed social media is essential for brands in 2015.
Download this Prana developed resource for more information on how you can position your brand on social media channels and platforms.
Social Media – Web Download
Customer acquisition is important for successful business, but customer retention is essential. Retained and loyal customers are brand advocates, spur continued innovation and development.
Download this Prana developed resource to understand how the two interrelate and drive strong customer relationship management for your company.
Customer Acquisition and Retention – Web Download
Business to business (B2B) marketing is a key driver of strong customer relationship marketing. How well do you connect with your clients, and do you know what influences and impacts their decisions to work with you.
Download this Prana developed resource to help you build and grow better B2B marketing practices.
Business to Business Marketing – Web Download