Corporate identity makes up the physical look of a brand, it is a combination of colour schemes, graphic and verbal techniques, designs, words and other elements that an organisation employs to make a visual statement and communicate a single image of a company. Corporate identity is generally made up physical elements such as buildings, décor, stationery and uniforms. Here’s how it works.
Well that’s just wonderful – in South Africa we need entrepreneurs – people willing, able and capable of taking a risk to create something new, create their own work, and in doing so, create employment. With unemployment sitting at roughly 60% in 2017, and a technical recession, the economy needs every single individual doing more, creating more and building more – whether it’s knowledge, services or products.
If we think of the most famous entrepreneurs, the names Oprah Winfrey, Richard Branson, Elon Musk and Jay Z come to mind. Some up and coming South African entrepreneurs like Inga Gubeka and Douglas Hoernle (https://www.thesouthafrican.com/10-entrepreneurs-under-30-taking-south-africa-by-storm/) are great examples whose lead we should follow. All these people built something unique, something special and most importantly followed through. It’s about the persistence – the tenacity for forge ahead regardless of difficult times, mental strain, financial woes or discouraging words.
The dictionary defines an entrepreneur as a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so. In the past few years, entrepreneurship has become a very cool term to throw about. In fact, corporate businesses have even coined a term – intrapreneurship – a manager or business exec who has the characteristics of a business owner – innovative, risk taking and so on – with the support of a larger corporate.
But what does entrepreneurship really mean to you and how do you define your journey?
To be an entrepreneur you need to:
- Be able to wear multiple hats (or do everything in the beginning)
- Take initiative
- Delegate to those better than you or get help when you need to
- Have a clear and non-emotional relationship with money
- Learn from failure and fix things fast
- Feel comfortable with the unknown
- Be strong on execution (more than talk about ideas)
- Communicate effectively and respectfully
- Have a firm belief in your business idea
Finally, my belief is that entrepreneurial and business success comes from a place of deep spirituality. Many of the most successful (who are successful in their life as well) live a life of service and a life where the journey is more important than the goal. In learning and doing better day by day, we form part of a collective that helps improve our world. When what you are doing in steeped in honesty, authenticity and goodness, the success of it will find you.
Keep striving. Keep going. Keep healthy and keep strong!
Women entrepreneurs are fighting an upward battle – redefining the workplace and making their mark in the industry in which they work and play. So, what does this mean for businesswomen in South Africa?
It means we work harder and we work smarter. We must support, build and lift each other up, rather than compete. We must take the necessary steps to have the conversation of what’s not working, and how we change that. And then we try to do so… And certainly, it is important for many reasons.
Now, how do you become a better women entrepreneur?
How do you excel in your field and also communicate your success?
Marketing research for your business.
A branding guide of what the principles of a winning brand entails.