Prana Brand and Logo Handbook 2017

Prana Brand and Logo Handbook 2017

A brand is a promise into which consumers buy. A brand is an ideal, a unique message that is wrapped around a product and service. It conjures up feelings and emotions in it’s users which  if built well, can enhance the purchase experience.A brand stands for something to which the consumer can relate or aspire.
Download this Prana developed resource to understand brand strategy and logo design for business.  

Prana Brand and Logo Handbook 2017 – Web Download

Corporate ID and Marketing: What is it and why does it matter?

Corporate ID and Marketing: What is it and why does it matter?

Corporate identity makes up the physical look of a brand, it is a combination of colour schemes, graphic and verbal techniques, designs, words and other elements that an organisation employs to make a visual statement and communicate a single image of a company. Corporate identity is generally made up physical elements such as buildings, décor, stationery and uniforms. Here’s how it works.

Download Infographic

10 Step Guide to becoming a Successful Woman Entrepreneur

10 Step Guide to becoming a Successful Woman Entrepreneur

Women entrepreneurs are fighting an upward battle – redefining the workplace and making their mark in the industry in which they work and play.  So, what does this mean for businesswomen in South Africa?

It means we work harder and we work smarter.  We must support, build and lift each other up, rather than compete.  We must take the necessary steps to have the conversation of what’s not working, and how we change that.  And then we try to do so… And certainly, it is important for many reasons.

Now, how do you become a better women entrepreneur?
How do you excel in your field and also communicate your success?

Download Infographic

Social Media

Social Media

Did you know that over 11 million South Africans are active on Facebook?  Did you know that YouTube is the fastest growing social network today?  Strong and effectively managed social media is essential for brands in 2015.
Download this Prana developed resource for more information on how you can position your brand on social media channels and platforms.

Social Media – Web Download