Prana Brand and Logo Handbook 2017

Prana Brand and Logo Handbook 2017

A brand is a promise into which consumers buy. A brand is an ideal, a unique message that is wrapped around a product and service. It conjures up feelings and emotions in it’s users which  if built well, can enhance the purchase experience.A brand stands for something...
So you want to be an entrepreneur?

So you want to be an entrepreneur?

Well that’s just wonderful – in South Africa we need entrepreneurs – people willing, able and capable of taking a risk to create something new, create their own work, and in doing so, create employment.  With unemployment sitting at roughly 60% in 2017, and a...
10 Step Guide to becoming a Successful Woman Entrepreneur

10 Step Guide to becoming a Successful Woman Entrepreneur

Women entrepreneurs are fighting an upward battle – redefining the workplace and making their mark in the industry in which they work and play.  So, what does this mean for businesswomen in South Africa? It means we work harder and we work smarter.  We must support,...
Market Research – Infographic

Market Research – Infographic

Marketing research for your business. Download Infographic Download Written by Abigail Koch, Abigail is a student of psychology and anthropology at the University of Witwatersrand. She is a young writer and a published children’s book writer and illustrator. Her...