Celebrating Women of Worth

National Women’s Day in August gives us the opportunity to celebrate strong and worthy women. In this article I look at outstanding women from diverse backgrounds that share characteristics which make them inspiring leaders.  These common denominators include:  living their truth, empowering other women, survival, breaking the rules and activism.


1: Truth

“You will survive anything if you live your life from the point of view of truth.”Oprah Winfrey

Oprah built her mega-media empire on being curious, driven, communicative and honest. She’s well known in South Africa for being the founder of The Oprah Winfrey Leadership Academy for Girls. She started the school to “Create that experience that I felt for myself, that sense of wonder that somebody cared about me that didn’t even know my name.” She’s spent over $140 million on the leadership academy in the last decade.

From earning 50c an hour babysitting to becoming the first black woman billionaire in history, Oprah garners global respect. She’s not always had it easy and many women can relate to her as she says, “My highest achievement: never shutting down my heart.” I particularly like her “One thing I Know for Sure” column, the content of which became a bestselling book.


you will survive anything if...


2: Empowering

“I have always wanted to start a digital channel that empowers people to create, act, become entrepreneurs or the best version of themselves.” Nokwazi Mzobe, Founder of Matoyana Media

Inspired by Shonda Rhimes’s book Year of Yes, South African author and Founder of Matoyana Business Solutions, Nokwazi Mzobe (in discussion with a close group of friends) decided to focus on a word to live by in 2018. The word she chose was fearless. This has led to the start of Matoyana Media; an offshoot of Nokwazi’s consulting business.

Matoyana Media launched in August 2018 with a digital campaign called Fearless Woman, featuring one video interview a day with an awesome, courageous South African woman. The interviews show women who are doing amazing things and finding ways to overcome their daily fears.  Nokwazi’s motivation is that by sharing women’s stories others will be inspired to act and not let fear hold them back from their potential and living their best lives.

empowered women


3: Survival

“Nobody talks about entrepreneurship as a survival, but that’s exactly what it is and what nurtures creative thinking.” Anita Roddick, founder of The Body Shop

Anita Roddick will always have a special place in my realm of inspirational women. She founded The Body Shop back in 1976 and can be seen as the pioneer of ethical consumerism; with a cosmetics brand committed to providing people with natural and ethically produced products. She was also a human rights activist, environmental campaigner and had a knack for telling it like it is. In this candid interview she talks about the difference between men and women and how they are perceived in business:

“Until we stop measuring men or women as an entity of production, and start to measure people for the production of the human spirit, of which the family is important, we’re always going to have this sacrifice.”

She said in 2003 and things have changed, but perhaps not as much as they should have. Her book Body and Soul is still worth reading for any woman wanting to create a “livelihood” rather than a “business”.  entrepreneurship as a survival

4: Activism

“The rise of a female has a really loud bang.” Nomzamo Mbatha

As well as being an award winning actress, a representative for Puma SA and the face of Neutrogena, South Africa’s Nomzamo Mbatha is also the ambassador for the United Nations Commissioner for Refugees (UNHRC).

In keeping with her humanitarian work she’s been a spokesperson for The Lighthouse Foundation, which helps treat people dealing with suicide or battling with mental illness. Nomzamo’s Ground Six Productions also gives back to charities.

Voted as one of Forbes Africa Under 30 Creatives, her star is on the rise, see her on Cosmopolitan #TheActivismIssue’s August cover. In a TED Talk, Nomzamo explains that she supports refugees because she can be seen as one too. It’s refreshing to see a local celebrity using her talent for so much more than the limelight; I look forward to watching her rise.

the rise of female has a really loud bang

5: Break the Rules

“The more we can break the rules, the better off we’re going to be.” Indra Nooyi

Indian-American business executive, Indra Nooyi , was the Chairwoman and Chief Executive Officer of PepsiCo, the second largest food and beverage business in the world. After being the company’s top chief for 12 years and having been with the company for 24 years, Indra will step down on 3 October 2018. “As CEO, Nooyi grew revenue more than 80%, outperforming our peers and adding a new billion-dollar brand almost every other year,” said PepsiCo board member Ian Cook the news of her stepping down was released.

How did Indra break the rules? She grew up in a socially conservative Indian city but climbed trees and played in a rock band. She continued to challenge the cultural, societal and gender norms of the day and went on to become the second  on Forbes’ list of Most Powerful Women in Business in 2017. She has many wise words to live by, but this quote particularly resonates with me, being in the marketing business:

“Every morning you’ve got to wake up with a healthy fear that the world is changing, and a conviction that, to win, you have to change faster and be more agile than anyone else.”


6: Just Plain Human

“Human beings are not like machines. Downtime is a feature. Taking time for a digital detox is essential.” Arianna Huffington

Did you know Arianna Huffington, as well as being the co-founder of Huffington Post, is a composer, songwriter and biographer of Maria Callas and Pablo Picasso? There’s a lot to respect right there, but her most groundbreaking message to women was encompassed in her book Thrive and now her start-up Thrive Global, dedicated to reducing stress and improving wellness.

Arianna and Thrive Global are working to revolutionise thinking and behaviour in terms of the culture of business (and burn out), lack of sleep, addiction to technology and more.  She encourages us to turn off our laptops, switch off our smartphones and take a much needed digital detox. I’m proud to say at Prana we do the same.



Jainita Khatri, Managing Director, Prana Business Consulting

About Prana Business Consulting

Prana Business Consulting is a marketing partner to your business.  Using omni-channel principles, Prana builds a connection between your brand and your client. Prana drives high performance and tangible results in Marketing, Branding, CRM and Social Media. Prana leverages industry specialists to deliver customized solutions for baby, beauty, health and wellness brands, locally and internationally. Prana is a level 1 BBBEE certified company.

Email: info@pranabusinessconsulting.com.www82.jnb2.host-h.net

Phone: +27 (0) 11 794 1409 / + 27 (0) 83 414 9796

Facebook / YouTube / Twitter / LinkedIn


Written by Jainita Khatri. She is the founder of Prana Business Consulting and has 15 years of practical experience in marketing for blue chip organisations and has consulted extensively with entrepreneurial and medium sized businesses. Jainita’s passion lies in digital marketing – helping businesses to build their brands and businesses. Jainita is a speaker at conferences and guest lectures Monash University and UJ on various marketing related topics.
Women’s Day Celebration

Women’s Day Celebration

Prana enjoyed an early Women’s Day celebration this past week at the
Silver Birch Restaurant which is situated in the tranquil Lifestyle Garden Centre
which provided a really beautiful backdrop for our Women’s Day festivities.

Prana is unique in many ways, with Jainita Khatri
at the helm, its workforce consists almost entirely
of women, most of whom are working moms;
we collaborate our efforts with the aid of technology,
without needing to physically be in the same space
for the most part, so it was truly wonderful to share
a morning in one another’s company.


Pioneering female business expert and founder of Matoyana, a business consultancy supporting South African businesses, was our guest speaker and she graciously shared elements of her life story and how she came to start Matoyana. Nokwazi has authored “The Small Business Handbook” which is testament to her intimate knowledge of the business workings in South Africa.


We enjoyed one another’s company, fabulous lunch and ‘mini manis’ from Patricia from Patrish Mobile Nails, who runs her own businesses of mobile treatments, perfect for our Women’s Day festivities.


The morning filled our tanks in so many ways and I certainly left feeling
incredibly thankful to work alongside a team of such splendid human beings.
We hope that however you choose to celebrate Women’s Day this year that
it will hold meaning for you.

by Tracey Kelsey, Prana Business Consulting

Breaking – Prana Research Launch

Prana Business Consulting is proud and very excited to announce the launch of Prana Research.



At the helm of the initiative, Jainita Khatri has worked with baby brands since 2001 and has extensive expertise in branding in the FMCG market.

Leading research specialist, Harry Rutenberg’s experience in qualitative research and consumer behaviour has been accumulated from travel to over 25 countries. Harry has been running research at Prana Research for the past year and a half, obtaining key insights into the minds of shoppers and consumers in South Africa and translating that into tangible business actions and benefits.


About Prana Research

Prana Research is a dynamic and customer focused marketing research company. The company specialises in research in the Baby, Beauty, Health and Wellness industries. Research is specifically designed and built for the South African market, and reports are based on insights, customer, retailer and brand needs.


Prana is a level 1, BBBEE certified company.


For more information, please contact

Jainita Khatri
Managing Director
Prana Research Phone: 
+27 (0) 11 794 1409 / + 27 (0) 83 414 9796


Prana recently interviewed Kyla Derrick a seasoned PR practitioner

Kyla Pic


Kyla has experience with investor relations companies in South Africa and internationally. Moving from IR to PR was a natural progression, as the reputation management of brands, along with the communications strategy seemed a logical step.



1. What is your view on the evolution of PR?

Gone are the days of pu­re publicity – what is needed is effective communication strategies for clients which, in turn, positively impact on their bottom line; only integrated communications brings a focus on meaningful, relevant and strategically placed messaging to benefit organisations.

2.  Give us an example of an online campaign, that you thought broke the barriers of tradition.

Marmite have announced a limited edition “clear Marmite”

A spokesperson said: “The psychological benefits from eating a clear or lighter coloured spread simply cannot be ignored. Fifteen years in the making, Marmite Clear is our most innovative new product development to date. We are delighted to bring it to market this April and hope all Marmite fans will be utterly transparent in their feedback of this exciting new variant.”

Tweeting: Proud to introduce the newest member of the family… Say hello to #MarmiteClear everyone!


Marmite has developed into a fun brand with the ‘’love it or hate’ it campaign resounding with many. The brand has also indicated that having seen how successful the experiential activity has been, in terms of getting consumers to engage with the brand and adding a real ‘talk-ability’ element, they will definitely continue this thread.


FYI, As a Marmite lover I did enjoy the April fool’s joke that Marmite did this year.  It was catchy and had a high talk-ability influence.


3. How can businesses use PR to drive demand and ultimately revenue growth? 

Providing clients with integrated communication strategies linked directly to achieving their business and marketing strategies has resulted in high return on investment figures. Very few businesses seem to share their business strategies with their agencies. Without the business strategy whether it be quarterly / annually or even a three year plan, I don’t believe that PR can do its job effectively.


Additionally, understanding the relationship between a company and its external stakeholders is part of the key, BUT internal stakeholders (as per King III) are becoming increasingly relevant. Engaging with internal stakeholders (often one of the most difficult audiences with whom to communicate) using a variety of tools to significantly improve the effectiveness of communication of the brand / organisation and its culture, can certainly have an impact on the bottom line.

4. What are the typical mistakes made when choosing a PR partner?

Most clients employing PR consultancies on a retainer basis, usually sign up for something along the lines of two press releases a month and one status meeting. The consultancy then simply produces the requisite amount of articles, pops along for the meeting – so there’s regular “coverage”.


Clients need to think about WHAT they want their PR to do, after all PR is a tool, just like a sales team. If one of the key objectives of your marketing strategy is to impact directly on sales and your PR consultancy’s initial engagement doesn’t require the presence of your sales team or asking for key information about sales, maybe you need to re-think your supplier. Similarly, if you’ve hired them specifically to assist with stakeholder relations and they don’t start off wanting to do some sort of climate survey, you’ve not got the right team on your side.

The key question to ask and assess is the value gained from PR investments that the PR partner strategically recommends.


5. Please share your predictions on the evolution of PR.

We are all bombarded with information constantly, whether you request it or not! I think that not only is the message becoming more important, but the timing of your information is also becoming of vital importance.  I also think that marketing (all types) and PR need to become more integrated and aligned. I think the more aligned or integrated, the more powerful the communication becomes. Of course, strategy and tactics are the backbone of any communication strategy.

As communication evolves particularly within the digital area, content also becomes strategic. The effective use of content, whether this is sharing ideas or stories from thought leaders or personal interactions, is paramount. It needs to be carefully selected to reflect the brand/organisation. This way each interaction becomes meaningful and each conversation becomes an opportunity to actively re-inforce or maintain the brand.



YOU need to be the custodian of your online content. By showing that you are engaging your market with valuable, meaningful and on-message subject matter you can make an impact. Communicate with passion and purpose and your voice will be heard.

by Kyla Derrick, as interviewed by Emiryl Paul


Written by Emiryl Paul, she is a trade marketing specialist. She has worked in the FMCG industry for 12 years and has built capabilities with cross functional roles. She has worked on market leading brands and medium sized brands. Emiryl has an interest in entrepreneurship having assisted start up companies, within local and Africa markets.

New Marketing Director


Date: 1 November 2014

New Marketing Director

Prana Business Consulting welcomes Chiquita Patrizi as Marketing Director. Chiquita comes with a wealth of experience, expertise and knowledge in the toy and baby industry in South Africa. Chiquita’s role at Prana Business Consulting is to lead and build deeper marketing and media solutions for Prana clients. Chiquita will oversee and manage the marketing team and source and lead new business in baby, beauty and healthcare.

About Prana Business Consulting

Prana Business Consulting is a full outsource marketing agency. Prana drives high performance and tangible results in marketing, branding, CRM and digital solutions. Prana partners with the best niche partners in the industry to drive end to end solutions. Prana specializes in solutions for baby, beauty and health care brands.

Prana is a level 3, BBBEE certified company.

For more information, please contact

Jainita Khatri
Managing Director
Prana Business Consulting
Phone: +27 (0) 11 794 4663 / + 27 (0) 83 414 9796
Email: info@pranabusinessconsulting.com.www82.jnb2.host-h.net

Suite 314, Block C, First Floor
Sweet Thorn Office Park
61 Bosbok Road
Randpark Ridge

Marketing Collaboration with MamaMagic (Exposure Marketing)


Date: 30 October 2014

Marketing Collaboration with MamaMagic (Exposure Marketing)

Prana Business Consulting is proud to announce a strategic marketing alliance with Exposure Marketing’s MamaMagic Expo Division. Prana Business Consulting will provide marketing outsourced solutions, marketing strategy, digital and social media solutions and workshops to MamaMagic Exhibitors, in line with the business’s position as a baby, beauty and health marketing service provider.


About Prana Business Consulting

Prana Business Consulting is a full outsource marketing agency. Prana drives high performance and tangible results in marketing, branding, CRM and digital solutions. Prana partners with the best niche partners in the industry to drive end to end solutions. Prana specializes in solutions for baby, beauty and health care brands.

Prana is a level 3, BBBEE certified company.

For more information, please contact

Jainita Khatri
Managing Director
Prana Business Consulting
Phone: +27 (0) 11 794 4663 / + 27 (0) 83 414 9796
Email: info@pranabusinessconsulting.com.www82.jnb2.host-h.net

Suite 314, Block C, First Floor
Sweet Thorn Office Park
61 Bosbok Road
Randpark Ridge