Customer Relationship Management

Customer Relationship Management

Customer Relationship Management is the relationship between a seller and buyer. It is a holistic process of identifying, attracting, differentiating and retaining customers. The process involves all members of a company to form a culture of relationship building. Customer relationship management is the life blood of a company.

A CRM Guide – Download Here

Why Email Marketing is Essential for Business Today

Why Email Marketing is Essential for Business Today

Email marketing has become a booming business solution for company’s strategic approach to direct marketing. We can now see the transition in traditional marketing through interactions in email, social media and analytical integrations. Email marketing has become the forefront of building effective customer relationships aligned with CRM practices.

Generating leads

Obtaining leads from your website and social media sites asking visitors to subscribe to your newsletters builds the platform for a potentially successful campaign. The more relevant contacts you have the better. Directing the right message to the right person can make the difference, when it comes to closing the deal. It is important to send out targeted messages to relevant groups of people to avoid unread emails and spam reports.

Starting an email campaign

Consumers are in control, and businesses need to step up their game accordingly. Email marketing has been around for a while with many bulk email services out there. Choosing your email service carefully is vital, primarily to choose a vender that can deliver and provide a range of email capabilities. Cloud email marketing solutions have become popular to manage campaigns efficiently. Intelligent marketing automation platform is what will make your email more engaging and ultimately successful.

 

The power of automation

Emails that are based on the understanding of each subscriber’s interest and behavior, is a start for a successful campaign. Conversational emails which are more personal can be automatically addressed by name, thus a relationship-oriented mindset is created with the consumer over time.  Intelligent marketing automation allows behaviorally targeted emails to be sent, by triggers, group automation, and automatic subscriptions. Carefully coordinated emails are then consistent and progressive that can be measured to assess their effectiveness. This means for businesses, that a marketing automation system is able to streamline marketing tasks and workflows for increased operational efficiency and grow revenue quickly.

 

Use metrics to grow

Data analyzing of bulk email sending, reports click through rates and opened email rates which are both relevant data that can be used to plan your next step.  You can identify issues with unsubscribing emails and look for trending subscribes. Thus growing your data base, keep your subscribers on board, and segmenting your lists.

 

Email marketing revolution

Email marketing is now a cross-channel, customer focused, automated and analytical tool. Informative and valuable content can be shared by optimizing and distributing it across digital channels using email, mobile, social display and advertising. This is an inbound marketing approach which uses available resources to communicate, attract, expand and engage visitors converting them to prospective buyers.

 

Effective email marketing

  • An effective email provides awareness and interesting information, such as important articles, product information and whitepapers adding value to your campaign.
  • Send value added messages
  • Call to action driving targeted traffic to your website.
  • Reach prospecting clients.
  • Gain the trust of existing clients through communicating with them.
  • Reach a wider audience by implementing social marketing applications and let your audience spread your message.
  • Measure client’s metrics from the email campaign to measure overall success or failure.

Email marketing is an effective way of communicating your brand to the consumer and promoting your business to new leads. It allows free flowing communications between you and your customers. By achieving your campaign objectives, your email should build customer relations, retain and communicate with existing clients; turn leads into customers and consequently increases your business sales.

 

References:

 

 Written by Fatima Karrim.  Fatima has worked in the Marketing Communications industry for the past 8 years.  She has completed her degree in Corporate Communications at the University of Johannesburg.  Being dedicated to Internet Marketing, Fatima has build an understanding of customer relations, by making use of essential tools.  She specialises in Information Management by approaching it through online and email marketing.  Fatima has had the opportunity to assist start-ups and established businesses with brand identity, concepts, design as well as developing online strategies for marketing communications.

A 10 Step start to CRM for small businesses

A 10 Step start to CRM for small businesses

For businesses starting off a customer relationship management (CRM) system, it can be difficult keeping track of your customers and prospects at first. One thing is for sure, that effective customer relationship management comes with much attention to detail, knowing as much about your clients as possible and respond quickly to their inquiries. Lead management is necessary for keeping a business above water.  With the adoption of software and tools, businesses are adapting to CRM implementations. Keeping in mind, your customers experience is important to help your business grow. Here are 10 things to start your CRM process.

 

Have a clear CRM vision

CRM entails a cycle of marketing, sales, feedback and support. Have a clear CRM vision to establish your clients and value their proposition. You want to create a business system delivering the correct customer experience to acquire, retain, and develop targeted customers.

 

Manage your CRM

With knowledge and skill the process can be handled with excellent performance. It may take a group of people or just one person to manage a business’s customer relations, depending on the demand and growth of the company and how the information is stored. Combined with e-marketing and online activities updating your system becomes a main priority.

 

Obtain clients and prospects

Gather all your information from your client database’s, website and newsletter subscriptions and manage your list accordingly. Prepare your lists for CRM to create an organized system.

 

Lead Management

CRM in marketing is to generate leads for sales. Manage your leads in a structured and organized way and rate them accordingly to generate sales. If you’re still capturing your clients on spreadsheets, email tools and accounting systems, sooner or later you will need a CRM System to create a seamless organizational structure.

 

Strategy

Plan your marketing strategy using tools and mediums to obtain customers relations. Create value in communication structures, across multi-channel integrations such as social media, email marketing, website initiatives etc., which can be monitored and evaluated by analytical insights. This enables employee engagement and effective communications which can be assessed and planned out strategically for effective marketing communications.

 

Get social

Social CRM is a transformation of customer integrations for Facebook, Twitter and other channels. The CRM model in social media is growing increasingly is interactive and dynamic. Social media users are looking for news, information and products. Connect with them and grow your leads.

 

Retain your clients

CRM implements a sales force that is customer centric. Customer centricity aligns business resources, to the changing need of the customer.  Understand the value, needs and interest of you clients initiating long-term communications.

 

Value added

Engage in giving your clients the best services and obtain your leads by offering a value added approach that is greater than the competition.

 

Evaluate performance

CRM systems using built in analytics can provide much needed data for market research and performance assessments. Using all analytic information across all channels, SEO, social media insights and CRM, you can measure your business.

 

Choose a CRM System

Finally taking into account that all these critical factors surrounding the CRM process, you can take the next steps to initiating CRM software. Choose from cloud based solutions such as Salesforce, Zoho, Sage or SAP. CRM software automates tasks as contact management, communication, tracking and scheduling as well as sales forecasting.  

A CRM Solution provides business intelligence making your teams more efficient, starting with your customer relationship management system to grow your sales. The planning and execution of a CRM Implementation strategy is structured process. Once thought of properly, it will be the right business tool.

 

References:

 

 Written by Fatima Karrim.  Fatima has worked in the Marketing Communications industry for the past 8 years.  She has completed her degree in Corporate Communications at the University of Johannesburg.  Being dedicated to Internet Marketing, Fatima has build an understanding of customer relations, by making use of essential tools.  She specialises in Information Management by approaching it through online and email marketing.  Fatima has had the opportunity to assist start-ups and established businesses with brand identity, concepts, design as well as developing online strategies for marketing communications.