Phygital: The New Retail Marketing Playground

Phygital: The New Retail Marketing Playground

Physical merged with digital, that’s where the term phygital comes from. It’s a marketing and retail description, but you’ll find a world of phygital art out there too.  Omni-channel marketers should be excited about the phygital dimension. It’s a hybrid playground,...
When advertising captured your heart

When advertising captured your heart

A selection of 1980’s TV commercials in South Africa   I recently have been reminiscing about my childhood.  I hardly watch TV these days.  It’s a combination of having little free time, my son’s school requesting that children do not watch TV and my not...
Marketing is not advertising

Marketing is not advertising

Many people outside the marketing space understand marketing as advertising.  As marketers, I think we have done a shoddy job of marketing ourselves, and this is my humble attempt to clarify this perception.   Funny that, marketers, so good at helping others create...