Social Media Competitive Edge 2017

Social Media Competitive Edge 2017

Something that can be counted on is that social media is not going anywhere and it is a reliable place to reach customers. A constant gardener approach should be adopted with social media, remaining attentive to what people are sharing about your brand and being cognisant of whether your communications line up with your brand identity.

The social media landscape is forever morphing as new apps are introduced, some are made obsolete, old apps are used in new ways, new features are included and certain formats grow in popularity. There is no end point to a grasp on the subject and it is important to be aware of the ebbing and flowing trends in the social media arena.

social-media-competative-edge-2

With 500 million tweets, 4,5 billion Facebook likes and 95 million photos and videos uploaded on Instagram DAILY and not to mention the wealth of information possible in these vast engagements, social media for business is no longer optional and to give you a quick synopsis of the current lay of the land these are some ways in which social media can give your brand a competitive edge in 2017.

 

social-media-competative-edge-3

 

• Messaging apps such as WhatsApp, Line, Google Hangouts and Facebook Messenger are now bigger than social networks. Over-the-top (OTT)* messaging and SMS messaging are millennials’ preferred form of communication and Forbes findings show that 62% of millennials are more loyal to brands that engage with them via these channels. Users login to chat with friends and also to engage with brands – watch content, browse and connect. On Facebook it is now possible to click on an advertisement and go through to a chat window and have instant interaction with a particular brand. Some of the reasons why message apps are so popular that there will be an estimated 2 billion users by 2018 are that: a cellular connection is not requisite; colours, themes and stickers make these apps highly personalized and fun; anonymity is possible through a user name; extra features like knowing your message has been read with the trusty but sometimes troublesome double blue tick all make these apps more suited to the connected and in-the-moment millennial.
*A definition of OTT messaging according to technopedia “An over-the-top (OTT) application is any app or service that provides a product over the Internet and bypasses traditional distribution. Services that come over the top are most typically related to media and communication and are generally, if not always, lower in cost than the traditional method of delivery.”

• Real time content in the form of live video has been made popular by Twitter’s Periscope and Facebook Live. Perhaps it is a longing for authenticity on a format that can lend itself to inaccurate one-dimensional portrayals that is the reason, according to Forbes, why social videos have greater engagement that any other content format.
• Chatbots are being utilized to handle online customer engagement fulfilling the need for instant and around the clock availability.
• With the growing volume of information in feeds it is necessary to cut through the clutter to ensure your posts noticed are noticed, these paid for boosts are affordable and also provide excellent feedback.
• Staff training for social media is a must as it will help your staff understand the appropriate etiquette, know how to harness opportunities and certainly reduce the risk of a social media faux pas.
• Social listening is incredibly handy and by being the fly on the wall, can really give you the inside track to what your customer’s think about your brand, what motivates their decisions, what specific challenges they face, where they shop and so on. These insights have the potential for improvements in product development and communications and certainly provide one with an invitation to turn any negative experience into a public relations turnaround.
Social media, unlike other formats, is something that people invite into their lives, they welcome it and seek it out – there is an affiliation that exists and if used well by businesses, it holds the possibility of developing trust and loyalty with customers, building a following advocates and creating credibility for your organisation. The barriers to entry are low and your business can use social media in real time and with very low outlay to engage directly with customers and build brands. There is no down side – with the right amount of attentiveness, genuine response and strategic messaging you should start to see rewards for your efforts as you bring your brand to life on social media platforms.

REFERENCES
https://www.techopedia.com/definition/29145/over-the-top-application-ott
https://blog.hootsuite.com/social-media-for-business/ www.socialmediaexaminer.com
https://www.forbes.com/sites/jaysondemers/2016/11/10/7-social-media-marketing-trends-that-will-dominate-2017/#124bb5c2d764

 

Written by Tracey Kelsey, Tracey has worked in the field of marketing and communications. She has completed an Honours Degree in Marketing Communications at the University of Johannesburg in 2002. Tracey worked in the NGO sector for World Hope International where she compiled course material for an HIV awareness program and at Childline Gauteng where she was involved in fund raising and building a community of support for the children of Childline. She has worked as a freelance photographer for the past seven years, her focus being lifestyle family portraiture.
Social Media South Africa 2018, Are We Ready?

Social Media South Africa 2018, Are We Ready?

I recently attended Arthur Goldstuck’s presentation on the SA Social Media Landscape 2018. From research conducted by World Wide Worx and Ornico, 118 of South Africa’s largest businesses shared information on their social media, digital strategy and future plans. What stood out for me was the potential for brands on YouTube. Plus a bigger question, are some businesses still not prepared for social media integration?
For someone in the industry it was heartening to see the positive growth statistics of social media in South Africa over the last year. What’s gone up? Facebook is now used by 97% of big business, a rise from 91% in 2016, Instagram from 62% to 71.6% and LinkedIn from 63% to 71.6%. Corporate blogs grew from 24% to 36% this year and we can look forward to 8% more businesses adding blogs to their social media bouquet – so deeper content creation is alive and well.

social-media-2018-stats

With video being one of Prana’s 360 degree offerings, I was particularly interested in the statistics on YouTube. Used by 60% of businesses in 2015, up to 66% in 2016 and now at 68% with 16% (the highest growth) of brands planning to add YouTube in 2018. In real terms, the monthly active users on YouTube in South Africa haven’t grown as quickly as the 7.2 million leap in 2014, but the figures are impressive in relative terms; up by 8.28 million in 2015 and 8.74 million in 2016.

social-media-2018-stats-youtube-2017

Looking at the YouTube’s social metrics engagement figure: in 2015 there were approximately 14k views per video and in 2016 26k, so there’s potential there. With regards advertising spend, YouTube comes in fifth after Facebook, Twitter, Instagram and LinkedIn with only 27% of businesses using ads on the platform, so again, more potential for brands wanting to push content on YouTube for better sales and growth.
With regards overall social media and strategy: out of South Africa’s 118 biggest brands, two of them don’t use social at all, and out of those that did, 12% said they didn’t have a social media strategy. The question is, how do you implement something effectively (particularly at this level of business) without a strategy? Following on from this; only 47% of businesses use their social media primarily for customer lead generation, which I consider low in terms of ROI.
The good news is that although 50% businesses surveyed admit to having less than optimal digital media skills, 60% are investing in training their own people, 16% using specialist social media agencies and 10% a social media consultant. And to the 27% of big business who have no plans to work on their social media skills, I would argue that now would be the perfect time to invest in some necessary expertise.

social-media-2018-stats-sa-skills-2017

 

Jainita Khatri, Managing Director, Prana Business Consulting
About Prana Business Consulting
Prana Business Consulting is a full outsource marketing agency. Prana drives high performance and tangible results in marketing, branding, CRM and digital solutions. Prana partners with the best niche partners in the industry to drive end to end solutions. Prana specializes in solutions for baby, beauty and health care brands. Prana is a level 3, BBBEE certified company.
Email: info@pranabusinessconsulting.com
Phone: +27 (0) 11 794 4663 / + 27 (0) 83 414 9796
Website: http://pranabusinessconsulting.com

How to Win in Media and Communication in South Africa

How to Win in Media and Communication in South Africa

Truly great marketing campaigns provide connection, fondness and memorability long after the campaign ends. A few that come to mind as I write this article are the ‘Boet & Swaer’ Castrol campaign, the David Krammer VW Volksiebus Advert and Vodacom’s ‘Yebo Gogo’ campaign. These adverts won a place in South African’s lives because by watching them they felt understood. They could relate to the content, the humour and the sentimentality. Campaigns such as these make an audience feel like they’re part of something bigger and not just another sale.

To provide you with some handles on media and communications in South Africa and how to remain relevant we have put together some DO’s and DON’T’s, there are undoubtedly so many more than we have shared here but these should provide a strong framework.

 


Prana Blog - How to Win in Media - dos and donts

DO

 

  • Stay up to date with trends and developments

The media landscape and how consumers engage with it are rapidly changing and in order to stay on target it is essential that marketers not become complacent in their understanding of media consumption.

 

For example, more and more people are reading the news online;

streaming and satellite options for television are growing in numbers and consumers are welcoming the variety;

YouTube is thriving and has earned a solid place in the media space; radio streaming options are rising; digital formats are relevant to consumers and highly advantageous to marketers with lower production costs and with the perk of both highly targeted and measurable.

 

Even though TV, radio and outdoor remain primary media, options are growing and if they are not embraced it is a missed opportunity for marketers.

 

  • Utilize mobile marketing!

More South Africans own a cell phone than any other electronic device and for a great number of South Africans mobile is the only possible way to access the Internet with 80% of Internet users using only their mobile phones to go online.

 

More than half of website traffic in South Africa comes from mobile devices.  With Google as the most popular Internet service provider, people are ‘googling’ for content that is relevant to their lives.  This provides excellent opportunities for marketers to introduce their product.  With ‘Google AdWords for Mobile’ you can create a campaign that allows you to near perfectly target your advertising messages.

 

 

  • Solve hard problems

South Africa is a unique context with challenges and certainly with opportunities unique to our wonderful, diverse land – marketing decisions should demonstrate consideration and understanding and not cut and paste a global strategy into a South African context.

 

  • Online shopping

Steadily growing in popularity, South African consumer’s have come to trust and enjoy the convenience of online shopping. Items need to be properly catalogued, easy to find, the site secure, customer service both excellent and responsive and delivery should exceed expectations.

 

  • Engagement on Social Media

Engage in social listening to hear what your market wants and be swift to turn any negative experience with your brand into an overwhelmingly positive one.

 

  • Have an intimate understanding of your target audience

Understand their lives, their choices, needs and realities as best as you can.  What do they value?  How do they spend their time recreationally?  What language do they prefer to communicate in?  What media do they consume?  By demonstrating a considered approach you should achieve success in your marketing endeavors.

 

 

DON’T

 

  • Forget to add new content to your website

Simply having a website ‘up’ is no longer sufficient.  Sites that bear signs of neglect will quickly lose the attention of your viewer.  However sites that are evidently current and attended to signal a passion for business that customers are looking for and indicate productivity.  Adding fresh content regularly will improve your sites findability too as Google rewards websites that provide new and relevant content.

 

  • Assume a one size fits all approach

As mentioned earlier, we live in a beautifully diverse nation, a rainbow nation, and a singular approach will not work for all markets.  Take the time to know and understand your market and tailor messaging that is relevant.

 

  • Underestimate the impact of social media

A poorly handled social media response could have an overwhelmingly negative effect on your brand.  Just because your message is summed up in a few characters in a Tweet and not plastered on a billboard does not mean that it can’t have a far-reaching impact.  A few checks in place to ensure that the meaning of your message is accurate is worth the time and effort.

 

 

Resources:

http://www.smesouthafrica.co.za/16351/How-to-meet-the-demands-of-the-2016-customer/

http://www.octarine.co.za/how-to-avoid-online-obscurity/

https://memeburn.com/2016/05/mobile-marketing-south-africa/

http://themediaonline.co.za/2017/01/ten-african-media-trends-in-focus/

https://www.meltwater.com/za/blog/tips-from-the-top-south-africas-best-marketing-campaigns/

 

 

Written by Tracey Kelsey, Tracey has worked in the field of marketing and communications. She has completed an Honours Degree in Marketing Communications at the University of Johannesburg in 2002. Tracey worked in the NGO sector for World Hope International where she compiled course material for an HIV awareness program and at Childline Gauteng where she was involved in fund raising and building a community of support for the children of Childline. She has worked as a freelance photographer for the past seven years, her focus being lifestyle family portraiture.

 

Digital Marketing Strategy – What you need to know for 2018!

Digital Marketing Strategy – What you need to know for 2018!

Most important digital and social media trends for 2018

Where has this year gone? Literally in the blink of an eye, the first half of 2017 has gone by. It is vital to start planning and strategising for 2018 already.

If there is one advertising/marketing platform that changes dynamics, algorithms, directions and objectives at a very fast pace, then it definitely has to be digital marketing. And yes, it sometimes gets tough to keep abreast of the ever-changing demands and challenges it brings, but make sure to keep the following points in mind when designing your digital media strategy for 2018.

Video ads:

They say a picture is worth a thousand words, but in the digital world a video is worth a thousand pictures! Many brands still hesitate from going digital for reasons such budget constraints, limited exposure, risk factors, and so on. The majority of social media users are the young – the instant generation. They do not want to see a two to three minute commercial of a brand on their timeline. However, if the same brand comes up with a short video with interesting content, they will not only like and share it, they will also discuss it. Engaging content plays a crucial role here.

In an article for the Huffington Post, Scott Macfarland, who has over 29 years of experience, wrote that consumers are at least 64% more likely to purchase a product or service that has video representation. Video content does increase conversion rates in sales. Facebook has recently added a new feature – your cover photo can now be a video too! Videos are a perfect way to show how a product works. Videos allow for greater engagement, lower site bounce rates and also showcase product usage in multiple scenarios.

According to a report by Cisco, by 2019:

  • Video will account for 80% of global internet traffic
  • Nearly a million minutes of video will be shared every second
  • It would take an individual 5 million years to watch the all the video that will be shared each month.

Adopt a mobile-first approach:

Many brands are first designing for mobile (or smallest screened devices) first, then working up to the bigger ones. With mobile-phones now officially named as the primary devices used for browsing the web, more companies are realising the importance of having a site that effectively delivers content on a smaller screen, and are rushing to get onboard. Arthur Goldstuck, MD of World Wide Worx, believes that nearly 50% of South African have smartphones. MTN recently noted that the number of  smartphones on its network in SA increased by 32.6% to 7.3 million, while Vodacom said that it has 7.3 million smartphones active on its network in SA, this is not taking into account CELL C providers and users who did cash purchases. Smartphones come with significantly smaller screens than tablets and desktops, which limit the amount of content a user can easily view at once. This forces brands to do-away with any information or content which isn’t 100% necessary.

socialmedia2018-2

According to data from Facebook:

  • The number of video posts per person has increased 75% globally and 94% in the U.S.
  • The amount of video from people and brands in News Feed has increased 3.6 times year-over-year
  • More than 50% of people who visit Facebook in the U.S. every day watch at least one video.

According to statistics from YouTube:

 

  • YouTube has over a billion users—almost one-third of all people on the internet—and everyday people watch hundreds of millions of hours on YouTube and generate billions of views
  • The number of hours that people spend watching videos on YouTube is increasing 60% year-over-year
  • The number of people watching YouTube has increased 40% year-over-year since March 2014

socialmedia2018-1

The rise of content marketing

Content is and will always be king. Creating content for content’s sake will get you nowhere. Brands need to be spending a lot of time creating more relevant, inspiring and interactive content than ever before! Content should be guided by a documented content strategy and connected to your company’s goals.

Companies running an active blog generate 67% more leads on a monthly basis compared to those who don’t blog. Brands place a high value on incorporating content that is captivating yet meaningful to engage potential customers and clients. Brand content can be presented through blogs, videos, graphics, and games. Red Bull is an example of a brand that has mastered branded content.

Humanisation is the new automation, get up, close and personal – or lose! The only way to make consumers interact with content, is personalisation. Offering personalised content means sharing relevant and knowledge based posts to offer a solution to consumers. It’s important here to note that personalisation requires companies to first know their consumers well. This may well begin by drawing out buyer profiles and knowing consumer demographics, and behavioral preferences. One size definitely does not fit all!

 

 

Influencer outreach needs to be seen as an owned asset, not just paid media.

Influencer marketing continues to be a growing trend, in major part because it can be so effective. However, Socialtyze CEO John Bohan says most brands aren’t approaching influencer marketing correctly. They’re coming to it with a very campaign-centric mindset, thinking mostly in the short term and hoping they see a quick bump in sales as a result — and that’s not true influencer marketing. Effective partnerships start with identifying influencers who already love your brand or have engaged social followings that align with your company and offering them some data-driven creative guidance.

The most exciting part of influencer marketing is the long-term potential and the opportunity to create a powerful marketing database of influencers that your brand can control. CMOs should view influencer marketing as more of an owned asset and long-term partnership to take advantage of those opportunities.

The fast adoption to new social media platforms and features:

Brands need to keep abreast with social media platforms, their capabilities, platforms which are becoming redundant and new social media platforms rising in popularity.

The rise in popularity of Snapchat’s facial filters (artificial intelligence lenses) makes the network interactive, engaging and unique compared to others. Snapchat certainly has their own slice of the pie with 150 million active users in 2016 and 41% of US adults between the ages 18-34 use the network daily. According to TechCrunch, there were 100 million active users on Instagram Stories within two months after its release. Additionally, Instagram Stories are watched by 18% of the network’s 600 million active users each day.

 

Social can seem daunting and always changing. Your brand success in 2016 depends on two aspects- a) knowing the marketing trends and b) consistently applying them and creating unique consumer experiences.

Digital marketing evolves every day, forcing all leaders to keep up or fall behind. Once well-known and popular brands are no longer in existence. No one expects to become one of those brands, but the truth is, if you don’t know what trends are coming around the corner, you could put yourself at risk.

 

Written by Jainita Khatri. She is the founder of Prana Business Consulting. She has 15 years of practical experience in marketing for blue chip organisations and has consulted extensively with entrepreneurial and medium sized businesses. Jainita’s passion lies in digital marketing – helping businesses to build their brands and businesses. Jainita is a speaker at conferences and guest lectures Monash University and UJ on various marketing related topics.
Instagram and Hashtags

Instagram and Hashtags

So, you’ve seen all the ‘cool kids’ obsessed with Instagram, but you’re not too sure what all the fuss is about. Instagram only launched at the end of 2010, so it’s still a relatively new platform but certainly a very impactful and popular one. Instagram is a social networking app made for sharing photos and videos using a smartphone. It’s mostly utilised by millennials, 16 – 35 year olds. A recent study conducted by World Wide Worx and Fuseware of the South African Social Media Landscape 2016 has revealed that Instagram has seen immense growth over the last year, Instagram has, a staggering 133% growth from the previous year.

 

 

#hashtag and Instagram-2

 

 

While Instagram is traditionally used by the general public and celebrities who post photos for friends, followers and fans, some of them have over a in 1million followers. Companies are also turning their eyes to this appealing visual networking site. Since Instagram more than doubled its user base in South Africa over the last year, 24% of major brands say they plan to start using Instagram in the coming year. While 42% of major brands are already currently using it for marketing purposes. To date, Mr Price and Mercedes Benz have had the most success with individual images locally.

If your business targets the younger demographic age group (16 – 35 year olds) and is an image-friendly business like restaurants, clothes, fashion, food, architecture, technology and designers you should be on Instagram. Instagram has a user engagement rate of 4.21%, far exceeding Facebook and Twitter, because most people constantly have their phones in hand nowadays and the Instagram target market’s short attention spans finds a photo-base app easy to process information. In the US 40 million photos are shared daily. Images should be highly creative, captivating, should tell a story and be relevant to the target market.

 

Some of the best Instagram campaigns for 2015 are:

1.L’Oréal Paris: What’s more romantic then a snowy white winter – this campaign made use of celebrities and the powerful, contrasting colours (red and white), made for good imagery.

tag12. Samsung #standtall campaign

The Samsung #StandTall campaign together with the The Prince’s Trust Celebrate Success Awards — an award that honours the achievements of young people supported by The Trust who have succeeded against the odds, improved their chances in life and had a positive impact on their local community.”

tag2

3.Guerlain

#Terracotta is a legendary bronzing powder developed by Guerlain 30 years ago that is already very popular amongst the brand’s existing customers; however, Guerlain wished to reach a younger audience base through digital media. In collaboration with Mazarine and Performics, Guerlain established a 4-week Instagram photo campaign targeting women in France to bring forth the connection between Terracotta and Paris — both classy and elegant.

tag3

 

Successful Instagram campaigns all have the following in common;

they make use of creative, meaningful imagery, have the backing of a good brand or celebrity, are relative to the target market and make use of catchy hashtags.

A hashtag is a “symbol” (or code) that allows web search engines to find and categorize messages, keywords and pictures. For instance, if you type #cat or #cats in one of your pictures, any user anywhere in the world looking for “cat” or “cats” will easily find your picture and others user’s pictures using the same #keyword. It is advisable to only make use 1 – 2 words per picture.

 tag

Hashtags are everywhere. You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers. Brands or businesses use hashtags to keep track of their brands talk ability and search ability on social media platforms. Hashtags make it easy for their target market to join in on a specific conversation, it improves campaign adoption rates and helps in measurability of posts. It also cuts through the clutter on social media, and helps filter and bring relevant content to the forefront. It themes your content, thus making it easier connect with your industry and audience.

Social media is an experiment, and although there are some guidelines out there, trial and error is still the best way to learn and see what works for your brand. Instagram is the fastest growing platform and can really do wonders to drive your engagement and help you get better noticed. Meaningful imagery coupled with catchy hashtags is essential when reaching out to your target audience. Clicking on a hashtag on any of your social networks, will automatically show all other public posts that include the same hashtag. This is incredibly valuable for a small business because it can expose your content to a wider audience, and help your business get found.

 

Written by Bronwyn van Dyk, Bronwyn joins Prana as a Marketing and Branding Consultant, working on specialist projects.  Bronwyn has a B.Comm Business Management, a diploma in Marketing Management and a certificate in branding. Bronwyn started her career at FNB as a graduate for 5 years and is now an independent marketing consultant. She has worked her way to be a specialist in her field. Bronwyn has worked across a 360-degree marketing sphere in  digital marketing and as well above and below the line advertising..
The Social Media Competitive Edge

The Social Media Competitive Edge

Something that can be counted on is that social media is not going anywhere and it is a reliable place to reach customers.  A constant gardner approach – The so-called profile of intelligence – Gardner (1991), should be adopted with social media, remaining attentive to what people are sharing about your brand and being cognisant of whether your communications line up with your brand identity.

The social media landscape is forever morphing as new apps are introduced, some are made obsolete, old apps are used in new ways, new features are included and certain formats grow in popularity.  There is no endpoint to a grasp on the subject and it is important to be aware of the ebb and flow trends in the social media arena.

social-media-competative-edge-2

 

With 500 million tweets, 4,5 billion Facebook likes and 95 million photos and videos uploaded on Instagram DAILY and not to mention the wealth of information possible in these vast engagements, social media for business is no longer optional. To give you a quick synopsis of the current lay of the land these are some ways in which social media can give your brand a competitive edge in 2017.

social-media-competative-edge-3

 

  • Messaging apps such as WhatsApp, Line, Google Hangouts and Facebook Messenger are now bigger than social networks.  Over-the-top (OTT)* messaging and SMS messaging are millennials’ preferred form of communication. Users login to chat with friends and to engage with brands – watch content, browse and connect.  On Facebook, it is now possible to click on an advertisement and go through to a chat window and have instant interaction with a particular brand.  Some of the reasons why message apps are so popular that there will be an estimated 2 billion users by 2018 are that: a cellular connection is not requisite; colours, themes and stickers make these apps highly personalized and fun; anonymity is possible through a user name; extra features like knowing your message has been read with the trusty but sometimes troublesome double blue tick all make these apps more suited to the connected and in-the-moment millennial.

*A definition of OTT messaging per technopedia “An over-the-top (OTT) application is any app or service that provides a product over the Internet and bypasses traditional distribution. Services that come over the top are most typically related to media and communication and are generally, if not always, lower in cost than the traditional method of delivery.”

 

  • Real time content in the form of live video has been made popular by Twitter’s Periscope and Facebook Live.  Perhaps it is a longing for authenticity on a format that can lend itself to inaccurate one-dimensional portrayals that is the reason, per Forbes, why social videos have greater engagement that any other content format.
  • Chatbots are being utilized to handle online customer engagement fulfilling the need for instant and around the clock availability.
  • With the growing volume of information in feeds it is necessary to cut through the clutter to ensure your posts noticed are noticed, these paid for boosts are affordable and provide excellent feedback.
  • Staff training for social media is a must as it will help your staff understand the appropriate etiquette, know how to harness opportunities and certainly reduce the risk of a social media faux pas.
  • Social listening is incredibly handy and by being the fly on the wall, can really give you the inside track to what your customer’s think about your brand, what motivates their decisions, what specific challenges they face, where they shop and so on.  These insights have the potential for improvements in product development and communications and certainly provide one with an invitation to turn any negative experience into a public relations turnaround.

 

Social media, unlike other formats, is something that people invite into their lives, they welcome it and seek it out – there is an affiliation that exists and if used well by businesses, it holds the possibility of developing trust and loyalty with customers, building a following advocates and creating credibility for your organisation.  The barriers to entry are low and your business can use social media in real time and with very low outlay to engage directly with customers and build brands.  There is no down side – with the right amount of attentiveness, genuine response and strategic messaging you should start to see rewards for your efforts as you bring your brand to life on social media platforms.

 

 

References:

https://www.techopedia.com/definition/29145/over-the-top-application-ott

https://blog.hootsuite.com/social-media-for-business/ www.socialmediaexaminer.com

https://www.forbes.com/sites/jaysondemers/2016/11/10/7-social-media-marketing-trends-that-will-dominate-2017/#124bb5c2d764

 

Written by Tracey Kelsey, Tracey has worked in the field of marketing and communications. She has completed an Honours Degree in Marketing Communications at the University of Johannesburg in 2002. Tracey worked in the NGO sector for World Hope International where she compiled course material for an HIV awareness program and at Childline Gauteng where she was involved in fund raising and building a community of support for the children of Childline. She has worked as a freelance photographer for the past seven years, her focus being lifestyle family portraiture.