Phygital: The New Retail Marketing Playground

Phygital: The New Retail Marketing Playground

Physical merged with digital, that’s where the term phygital comes from. It’s a marketing and retail description, but you’ll find a world of phygital art out there too.  Omni-channel marketers should be excited about the phygital dimension. It’s a hybrid playground,...
How to Win in Media and Communication in South Africa

How to Win in Media and Communication in South Africa

Truly great marketing campaigns provide connection, fondness and memorability long after the campaign ends. A few that come to mind as I write this article are the ‘Boet & Swaer’ Castrol campaign, the David Krammer VW Volksiebus Advert and Vodacom’s ‘Yebo Gogo’...
All you need to know about digital marketing trends in 2016

All you need to know about digital marketing trends in 2016

The pace of digital marketing never seems to let up and 2016 is not going to be any different. Most businesses have adapted well to include digital marketing and social media into their strategies, but if you are wondering what to do next to stay ahead of the curve,...
2015 Trends in Digital Business in South Africa

2015 Trends in Digital Business in South Africa

Digital applications have become limitless, with so many opportunities to engage in interactions, networking, advertising and customer relations for businesses. South African businesses have been seizing online opportunities and increasing their exposure via the World...