What is a brand?

What is a brand?

A name, an image, a logo, a symbol, a word or any other feature that distinguishes one seller’s product from those of others. A brand is the specific perception in a customer’s mind concerning the qualities and attributes of your product or service, your brand...
Branding and Communications for Business

Branding and Communications for Business

Building a business is part of something great. Having a business name, mission and vision is not nearly enough to get the ball rolling. Reaching the maximum business potential is what companies focus on. You need something that your customers can hold on to,...
Brand Equity VS Customer Equity

Brand Equity VS Customer Equity

Brands do not exist without consumers and consumers do not exist without brands – a bold statement perhaps, but very true and relevant.   From this, an understanding of Brand Equity vs Customer Equity is imperative! What is the Difference Between Brand Equity and...