Successful Brands: Leading, Challenging and Exploring

Coca-Cola dividing their products into three categories - leaders, challengers and explorers is a good way of defining the future of any brand. Those who are successful need to be at least one of these, preferably two, ideally all three. Here are five ways I see...

The importance of personalization

Personalization in customer service is about keeping customers happy and satisfied in its association with the company. Without customers there is no business – they can either make or ruin a business and hence to take good customer relationships to great, personalization in customer service must remain a consistent effort.

Marketing to Moms – Steps to winning the millennial mom

The millennial mom: Women are not only the biggest spenders but also the primary decision-makers in most households. They make 75% of decisions about buying new homes, 81% of the decisions about groceries, 85% of consumer goods and they influence at least 80% of all...

Customer Experience

  CUSTOMER EXPERIENCE is what trade and retail buyers, consumers, shoppers, agents, business associates and employees experience in their individual and collective interactions with a brand or business. Customer experience has to do with the quality of the...

Boosting your brand by understanding the South African giants

Once a year the Sunday times releases the TOP BRANDS SA, using consumer interviews. The newspaper can gain a picture of South Africa’s most loved Brands in business and consumer sectors. Why is this so important? Why do brands matter? Brands differentiate products in...

What is a brand?

A name, an image, a logo, a symbol, a word or any other feature that distinguishes one seller's product from those of others. A brand is the specific perception in a customer’s mind concerning the qualities and attributes of your product or service, your brand is what...

Using PR to drive business growth

PR is unique and often tricky terrain to navigate, that, if applied strategically and correctly, can be an excellent way to drive business growth and increase brand awareness.  Bad publicity is often harder and more costly to repair, so it’s worth time, money and...