The importance of personalization

Personalization in customer service is about keeping customers happy and satisfied in its association with the company. Without customers there is no business – they can either make or ruin a business and hence to take good customer relationships to great, personalization in customer service must remain a consistent effort.

What is a brand?

A name, an image, a logo, a symbol, a word or any other feature that distinguishes one seller's product from those of others. A brand is the specific perception in a customer’s mind concerning the qualities and attributes of your product or service, your brand is what...

Branding and Communications for Business

Building a business is part of something great. Having a business name, mission and vision is not nearly enough to get the ball rolling. Reaching the maximum business potential is what companies focus on. You need something that your customers can hold on to,...