Social media marketing is an effective way of helping you assist your business, whether it be big or small. Social media networks are helpful in achieving your marketing and branding goals by reaching out to your consumers. Marketing through social media allows your business to interact with potential customers and loyal brand consumers thus leading into an increase in product sales. Effective social media marketing is a great way to enhance audience engagement and can be contributed to creating content that ranges from posting images with textual updates or posting videos with relevant subject matters. Here’s how social media is beneficial to your business:

How social media can market your business

Social media can help:

  • Increase website traffic – social media platforms are entwined and connected to each other and this allows users to see a post on all social platform sites. Due to this it gains more views and therefore giving your post or website the exposure, it deserves. Social media platforms support various formats such as image, video or a link. These capabilities allow users to share as much content that they like.

 

  • Raise brand awareness – social media platforms raise brand awareness by marketing your brand’s quality. Interacting with your brand’s target audiences through contests, hashtags, info-graphics, conversations, instills trust among your audiences.

 

  • Create a brand identity – social media platforms enable you to express what makes your brand special. It gives you a chance to post content that speaks for your brand, its quality and how it can make an impact in your life.

 

  • Interact and communicate with targeted audiences – social media platforms enable you to interact and communicate with your targeted audiences in real-time. Thus keeping good relationships with your consumers.

Best social media platforms

Social networking sites have made an impact in our daily lives over the years, and they continue to change over the years. Many of the top leading businesses today market their brands with the help of social media.

Here are some of the top social media platforms:

 

Facebook

Facebook is currently the top largest social network on the web. It has1 billion user accounts and 2 million monthly active users. Facebook is a network that allows users to connect with friends and families, tagging each other in posts pf similarity and updating each other’s personal activities. Businesses have been using Facebook to promote and market their business, brands and products with the use of paid Facebook ads.

 

 

Twitter

Twitter is the second most used social media platform. It is known to be the real-time, microblogging network where news is broken out first. Twitter has 280 characters, allowing users to keep to short and sweet messages. Twitter Card integration makes it easy to share all sorts of multimedia content in tweets. Twitter marketing revolves around communication and consumer interaction, which builds consumer-business relationships. Businesses use Twitter Card integrations to its advantage and thus promotes its brand and products such as shopping directly through tweets.as well as its interactions with its consumers.

 

 

LinkedIn

LinkedIn is a social network platform mainly used by professionals. LinkedIn profiles are designed to look like resumes, with sections for work experience, education, certifications, awards and other relevant work-related information. LinkedIn encourages consumers to give your business a recommendation on your LinkedIn profile. These recommendations promote your business by making your business appear more credible and reliable to new consumers.

 

 

 

Twitter

Twitter is the second most used social media platform. It is known to be the real-time, microblogging network where news is broken out first. Twitter has 280 characters, allowing users to keep to short and sweet messages. Twitter Card integration makes it easy to share all sorts of multimedia content in tweets. Twitter marketing revolves around communication and consumer interaction, which builds consumer-business relationships. Businesses use Twitter Card integrations to its advantage and thus promotes its brand and products such as shopping directly through tweets.as well as its interactions with its consumers.

 

 

YouTube

YouTube is the worlds largest video-sharing social media platform that allows users to upload and share videos, as well as view, comment and like them. YouTube is a great platform for creating and sharing video content for many businesses, as they aim to create videos with the hope of them “going viral”.

 

 

Instagram

Instagram is a social media platform that was designed to share real-time photos and short videos. It has become one of the top social media marketing platforms for brands as well as Instagram Influencers. Instagram helps business create brand awareness by, promoting products, humanizing their content, recruiting new talent, inspiring their audience as well as interacting with their audiences in real-time.

 

A few tips to start marketing your business on social media platforms

  1. Identify social media platforms that are right for your business
  2. Plan your social media marketing strategy
  3. Identify your business tone and style
  4. Be creative
  5. Create a social media posting schedule
  6. Interact with your customers and have an immediate response on their feedback

 

In conclusion, social media marketing is the best way to market your business in the new age of technology. It’s the best way to market because it allows your business to engage with potential and existing customers by connecting your business to millions of people allowing instant communication. Reaching a newer and bigger audience through social media, your business’s customer base can multiply in just a few years.

 

 

https://www.wordstream.com/social-media-marketing

How Social Media can Increase Website Traffic

31 ways to increase brand awareness using social media

Social Media: The Key Role It Plays in Establishing Brand Identity

https://www.lifewire.com/top-social-networking-sites-people-are-using-3486554

https://www.hubspot.com/instagram-marketing

https://makeawebsitehub.com/social-media-sites/

https://medium.com/umblernews/how-social-media-has-revolutionised-the-way-companies-communicate-31ca91b4fa3

Written by Dharini Umrigar. Marketing Intern, Graphic Design and Marketing Communications.

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