Phygital: The New Retail Marketing Playground

Phygital: The New Retail Marketing Playground

Physical merged with digital, that’s where the term phygital comes from. It’s a marketing and retail description, but you’ll find a world of phygital art out there too.  Omni-channel marketers should be excited about the phygital dimension. It’s a hybrid playground,...
Social Media Competitive Edge 2017

Social Media Competitive Edge 2017

Something that can be counted on is that social media is not going anywhere and it is a reliable place to reach customers. A constant gardener approach should be adopted with social media, remaining attentive to what people are sharing about your brand and being...
Social Media South Africa 2018, Are We Ready?

Social Media South Africa 2018, Are We Ready?

I recently attended Arthur Goldstuck’s presentation on the SA Social Media Landscape 2018. From research conducted by World Wide Worx and Ornico, 118 of South Africa’s largest businesses shared information on their social media, digital strategy and future plans. What...
How to Win in Media and Communication in South Africa

How to Win in Media and Communication in South Africa

Truly great marketing campaigns provide connection, fondness and memorability long after the campaign ends. A few that come to mind as I write this article are the ‘Boet & Swaer’ Castrol campaign, the David Krammer VW Volksiebus Advert and Vodacom’s ‘Yebo Gogo’...