As businesses start focusing on digital trends, we realize that a website becomes part of your marketing efforts. If your website is not built as a leads management tool, then it’s time to transform your company website into a functioning system that will digitize your brand and deliver a powerful marketing tool.
Great websites are built from a vision and it thrives on passion. Through your website, you can be as large as you want to be and maximize your brand. Here are some tips to upgrade and transform your site.
Keep a consistency and align your brand
Be focused on your messages, content, visual entities, logo and theme colors, which support your brand. It’s important that your brand messages, call to action buttons, and information can be found at first glance.
Flaunt your content
Building on content has many benefits. For one, articles enhance your websites ability to be found, maximizing your Search Engine Optimization (SEO). It also provides as a credible source of information in a society who are always searching. Use strong headers on write-ups on relevant topics or products. Blogging provides light conversational discussions to drive engagement for useful information to the user. Your content can benefit by means of a call-to-action, comment and share on social media.
Build your client database
Building customer relationships is the fundamental step of making your website work for you. Manage a seamless support structure through your site to answer customer queries, and allow feedback. Make sure your contact information is available and your forms are easy to find with short relevant fields. If you are not quick to respond immediately then create an automatic “thank you” note to your subscribers for a better user experience.
User experience through your web design
The user experience is a process, bringing all areas of usability to work in harmony. Research is required to get to know what your clients are looking for. The development will move across all areas to determine what will work for you. What will you need to create the ultimate UX and give your site that cutting edge look?
- Be mobile responsive, to work on all devices.
- Great graphic displays, e.g. buttons, boxes, typeface, colours etc.
- Fluid design with easy navigation structure, search and filtering options for larger sites.
- Enhanced Visual Imagery content with good quality pictures and illustrations.
- Clean display of products that meet your client’s expectations.
- Integration of social media for user interaction.
In a mobile friendly world, ensure that your website fits across all devices efficiently. Develop a custom design to fit the personality of your brand. If your site is not yet mobile responsive, it’s best to upgrade. Visual designs for content display are a transformation on its own. Whether its fine art or great photography, transform the quality of your picture showcases and graphics giving your site a complete hi-end look.
Sell it online!
Everyone is doing it! Now you can sell anything online, especially if you have a service or product to offer. Create sign ups to your services with payment options or a shopping cart. There are many payment integration options out there… it’s never too late to implement a store extending your business. If you not ready for an ecommerce website, look at Shopify or a Facebook store to get you started, turning leads into revenue instantly.
A website is an important marketing tool. Whether you have a well-built website or think that your website may be lacking, keep developing to make it memorable and informative. Build on your existing website or if redesign is needed but cannot be done in-house, then look towards outsourcing your web development project.