Prana's BlogOur thoughts on marketing today.
National Women’s Day in August gives us the opportunity to celebrate strong and worthy women. In this article I look at outstanding women from diverse backgrounds that share characteristics which make them inspiring leaders. These common denominators include: living their truth, empowering other women, survival, breaking the rules and activism.read more
Customer engagement today is very different than that of the past. Today, people have a lot of choices when it comes to the number of interaction mediums due to the large number of technological advancements,read more
Across radio, print, web TV, and mobile, marketers invest advertising dollars, creative energy and time into targeted messages meant to trigger an emotional response among consumers.read more
A brand is a promise into which consumers buy. A brand is an ideal, a unique message that is wrapped around a product and service. It conjures up feelings and emotions in it’s users which if built well, can enhance the purchase experience.A brand stands for something...read more
Corporate identity makes up the physical look of a brand, it is a combination of colour schemes, graphic and verbal techniques, designs, words and other elements that an organisation employs to make a visual statement and communicate a single image of a company....read more