Prana's Blog

Our thoughts on marketing today.

Celebrating Women of Worth

National Women’s Day in August gives us the opportunity to celebrate strong and worthy women. In this article I look at outstanding women from diverse backgrounds that share characteristics which make them inspiring leaders.  These common denominators include:  living their truth, empowering other women, survival, breaking the rules and activism.

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Prana Brand and Logo Handbook 2017

A brand is a promise into which consumers buy. A brand is an ideal, a unique message that is wrapped around a product and service. It conjures up feelings and emotions in it’s users which  if built well, can enhance the purchase experience.A brand stands for something...

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