Prana's BlogOur thoughts on marketing today.
A brand is a promise into which consumers buy. A brand is an ideal, a unique message that is wrapped around a product and service. It conjures up feelings and emotions in it’s users which if built well, can enhance the purchase experience.A brand stands for something...read more
Corporate identity makes up the physical look of a brand, it is a combination of colour schemes, graphic and verbal techniques, designs, words and other elements that an organisation employs to make a visual statement and communicate a single image of a company....read more
Women entrepreneurs are fighting an upward battle – redefining the workplace and making their mark in the industry in which they work and play. So, what does this mean for businesswomen in South Africa? It means we work harder and we work smarter. We must support,...read more