The pace of digital marketing never seems to let up and 2016 is not going to be any different. Most businesses have adapted well to include digital marketing and social media into their strategies, but if you are wondering what to do next to stay ahead of the curve, look no further. Here are some of the biggest digital marketing trends for 2016:

Geo-specific marketing is going to get even more… well, specific

Google ad words and advertising on social media platforms has already changed the way that we target potential customers through paid advertising. As if you couldn’t get any more specific than gender, location and business, 2016 is likely to see an increased effort to narrow this targeting even more. 

Mobile is likely to continue to trump desktop interaction

Largely because Google’s search engine rankings include a site’s mobile-friendliness, this platform is likely to continue trump desktop interaction. There are on average as many active cellphones in South Africa as the population; which is currently more than 50 million. That’s 50 million ways to reach people, so getting this platform right is a must for your business in 2016.

How can we assist you…virtually speaking

Virtual assistants and pop up assistance on websites are about to become your businesses new best friend. Interaction with your customers starts on your website so these platforms need to do more than just list what your business is about. Add a virtual assistant to your staff list for 2016 and your customers will feel like you care about them from the first click.

If you are not videoing, you are not moving

Video was big in 2015 but in 2016 it is going to be even bigger, if not the biggest way to communicate with your customers.  It’s also not just about making a generic video for Youtube anymore; it’s about optimising video to work effectively across all different social media platforms.  So embrace time in front of the camera or at the very least get your business video ready for 2016.

It’s not just about being digital anymore, it’s about how good your business is going to be at it in 2016. Check in here regularly to keep up with the latest trends and let us guide you through the digital marketing space in the year ahead.

 Written by Kelly Miller, Kelly’s PR and communications background stems from several years as a political staffer in the Democratic Alliance’s media and communications division. This comprised running several major media and social media campaigns, including for current DA Leader, Mmusi Maimane.  She has extensive knowledge of the media landscape in South Africa and believes in building personal relationships to get the job done.