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Managing Director Prana Business Consulting
Jainita Khatri has over 15 years experience in marketing, with a focus on CRM, social media and digital marketing. As founder of Prana, she has built the business to be an innovative and forward thinking marketing agency. The Prana philosophy is high performance, quality work that delivers out of the box solutions for the challenging FMCG South African market place.
In her corporate experience, Jainita has worked for organizations including Procter and Gamble and Coca-Cola. She has worked in teams, managing local strategy and execution of global billion dollar brands such as Pampers and Olay. Jainita understands the South African retail and consumer market extremely well having pioneered and led multi million rand projects. She also has an academic understanding of the industry and completed an MBA (cum laude) and guest lectures at Wits, Monash and University of Jhb. She also presents at various industry conferences.
Jainita has extensive knowledge on building brands, building and fostering long term relationships with customers and delivering projects both strategically and operationally. Jainita works very well with people, and has led her team to develop unique concepts and designs and projects in the marketing space, specifically in the baby, beautiful, health and wellness industries.
Deeply passionate and committed to developing executive women while offering flexibility in the work place, Prana is the place to be if you are looking to understand how to market to women in 2017 and beyond.
Director of Prana Business Consulting
Chiquita Patrizi has over 20 years experience in marketing. She has worked in global companies such as Fujifilm, Kodak, Nabisco (now Kraft), and on global brands such as Mattel Toys – including Barbie, Fisher-Price, LeapFrog, Spider-Man, Bratz, Disney and Meccano – to name a few. Her experience on these brands has fuelled her passion for the retail toy, licensing (intellectual property), as well as the baby and childrens’ industry.
Some of her key responsibilities and directives in these organisations were to develop, establish and maintain marketing strategies to meet organisational objectives, continuously look for new initiative opportunities and challenges, full management of the various brands in order to generate growth, gain market share and reach each of the brand objectives. Chiquita has extensive knowledge and experience in the South African FMCG landscape and has dealt with all major retailers as well as small owner operated stores.
In the past three years, Chiquita has been working with smaller companies in various industries such as HR, retail, medical, magazines, and childrens branded ranges, food and toiletries. She has developed marketing strategies, implemented and driven the programmes to meet overall objectives. She has completed her three year Communications & Public Relations National Diploma, as well studying Digital Marketing through University of Stellenbosch Business School.
Chiquita is deeply passionate and highly motivated to assist companies in marketing and growing their brands.
Seethal is an artist and graphic designer. She has nurtured her natural talent for drawing and painting since childhood and has dedicated her life to creativity.
She has 9 years of experience in branding and graphic design, and has had the opportunity to work on design elements for start-up businesses, as well as for established brands.
She completed a BTech degree in Fine Art at the Durban Institute of Technology, and thereafter tweaked her skills in design and advertising by completing a Visual Communications Diploma at the AAA school of Advertising.
Vonda is a dynamic go-getter who is a keen team player and loves to encourage and motivate others. An organized, perfectionist in the field of marketing, Vonda has strong interpersonal skills with experience in marketing and management. Vonda is driven to interacting with marketing professionals in the industry as a Marketing Assistant.
Prisha has a love for travel and has lived in Germany and Australia, gaining work and life experience along the way. Being proudly South African she is happy to be back on her home ground. She currently is completing her masters degree as well as providing valuable support to Prana as a Marketing Assistant.
Abigail is a student of psychology and anthropology at the University of Witwatersrand. She is a young writer and a published children’s book writer and illustrator. Her interest in marketing, strategy and behavioral economics allows her to be a Specialist Project’s Consultant and Designer.
Fatima has worked in the Marketing Communications industry for the past 8 years. She has completed her degree in Corporate Communications at the University of Johannesburg.
Being dedicated to Internet Marketing, Fatima has built an understanding of customer relations by making use of essential tools. She specialises in Information Management by approaching it through online and email marketing.
Fatima has had the opportunity to assist start-ups and established businesses with brand identity, concepts, design as well as developing online strategies for marketing communications.
Emiryl is a trade marketing specialist. She has worked in the FMCG industry for over 12 years and has built capabilities with cross functional roles. She has worked on market leading brands and medium sized brands. Emiryl has an interest in entrepreneurship having assisted start up companies, within local and Africa markets.
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